Objective

To create a distinctive brand identity and logo design that resonates with A Fold Apart’s gaming audience and elevates the visual appeal of the game across major platforms, including Nintendo, PlayStation, Xbox, and PC.

What we've done

1. Branding & Logo Design

2. Creative Direction and Visual Identity Development

3. Consultation on Game Aesthetic and Style

4. Support for Cross-Platform Visual Consistency

Creative Process

1. Research: We explored the unique themes and narrative of A Fold Apart, gaining insight into its target audience and the gaming industry. This enabled us to align the logo and branding with the game's core experience.

2. Concept Development: The team provided us with initial ideas and inspiration, which served as a foundation for developing multiple logo concepts. We carefully crafted designs that captured the emotional tone and mechanics of the game.

3. Digital Design: After collaborating closely with the team and receiving feedback, we refined the best logo concepts into polished designs using industry-standard software, bringing their dream vision to life.

4. Creative Direction: Throughout the design process, we offered ongoing creative direction to ensure consistency in the game’s visual identity across all platforms, helping the team realize their vision.

5. Finalization: We delivered the final branding package, including the logo, formatted for use across all platforms.

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Results

The redesigned logo and branding effectively communicated the game’s narrative and aesthetic, leading to increased recognition and engagement across major gaming platforms. The new visual identity helped the game stand out on consoles like Nintendo, PlayStation, Xbox, and PC, contributing to positive feedback and media coverage.

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Conclusion

By carefully understanding the game’s story, target audience, and collaborating with the team, we developed a cohesive brand identity that aligned with the client’s vision, resulting in a visually impactful and memorable presence in the gaming industry.